Snowball CommunicationsIn the beginning was the idea to do things better. That is why we started thinking in the hot summer of 2002 and we discovered that what was missing here was exactly a snowman. A snowball is not just something you try to hit a target with but also a marketing term meaning that something small gradually starts to absorb more and more. Besides, a snowball is a means of communication. Do you remember snowball fights?
Snowball Communications unites people who have already been working for some time in other advertisement and public relations agencies and media. Our objective has been establishing an agency that would do its work in a more sophisticated and targeted way, simply, the one that would offer to its clients such solutions of their marketing and communication projects that would be better targeted on specific consumers. ??
From the very beginning Snowball Communications worked for companies in food-staff industry, car industry, cosmetics, health-care, hotel management and not-for-profit organisations. The projects included mostly special-purpose ones (brand or product launching onto the market) or creation of a more complex communication (internal and external corporate communication).
Gradually we have succeeded to form an agency profile in a way that at present we can focus on interesting communication projects with not the volume of funds invested into the direct advertisement but the targeted and strategic approach to specific target groups being decisive. ?At present, Snowball Communications Agency has six employees and several permanent external ones as well as permanent partner organisations such as for instance Faculty of Mass Media of the University of Law in Bratislava (Bratislavská vysoká škola práva) or Donors Forum.