The first MINI on a roof
When the brand MINI was entering the Slovak market in 2003, we presented it by means of a first-rate disco in a no longer existing but at that time very fashionable disco club. So that the highlight of the evening would get onto the dance floor, which was situated on the third floor, we had to lift the car with the help of a construction crane onto the roof. The action was so interesting that it got into a live broadcast of a news channel and into several printed media.
It snowed because of us and BMW
When we were looking at the brown, muddy Donovaly with the German agency Metzler und Vater at the turn of the years 2006 and 2007 promising the Germans that in one and a half month there would be enough snow here for performing the show BMW xDrive, they were shaking their heads in disbelief. But they believed us as it was not the first action for BMW. When they came six weeks later, they nodded their heads in appreciation. There was enough snow. It had snowed about a week before the action, a week after the action the snow came down. We are able to ensure everything for our clients.
The best press trip was presented by Jeep
Do you know where motoring journalists like going best of all. To exceptional places. Iceland, Canary Islands, the desert in Morocco, O.K., also Monte Carlo... But a presentation in Slovakia? According to unofficial rumours, our presentation of the uncompromising off-road Jeep Wrangler was practically uncompromising. In two days we showed many journalists that Slovakia is made for right sorts. In the wild woods near Dobšiná we traversed routes that even the local hard-bitten woodcutters shook their heads at. Even our local guide got out of the car at one moment shouting „are you crazy, guys?“, as we decided to climb up one rather steep slope. We did climb up. Exceptional places for a press trip? We know Slovakia like our shoes!
Let me introduce myself: I am rotavirus
When we entered the word rotavirus into the press-monitoring in the autumn of 2007, we did not find any link and all that we could find on the web was special medical reports. Try doing it today, after half a year of intensive work with the journalist community and public. Although the rotavirus infection is a special issue concerning the smallest children, we prepared for our client GlaxoSmithKline such an intensive and goal-directed public relations campaign (ranging from web pages and a press conference to active work with discussion spaces on the Internet and buzz marketing), that today the word rotavirus is well-known where it should be – among the mums of the potentially threatened group of children. But not only the awareness was increased, there was also a marked rise in the rate of inoculation against the rotavirus gastroenteritis.
We are growing like a good building: Hrivis group
An ideal situation: a client feels the time has come for a significant change. But where to position a firm behind whose brand there is a lot of high-quality work but it embarks on projects which will shoot it up into the first league on our market? Details must work together. Strategy is not a matter of one decision but of gradual steps. We put brick on brick, gradually divulging information trying to present the new name of the firm, the general director and individual projects in such a way that concise communication gradually turns to a splendid building. We put the foundation brick and even the main architect of the city of Bratislava Štefan Šlachta wished us luck.
Communication as health, we have to take care of ourselves
The General Health Insurance Company is not exactly a type of client basking in the favour of the media. We organized several media trainings for the biggest health insurance company. The result of our work? Higher self-confidence? We hope that is the case.
Who is it - SABMiller?
Such a question is absurd today. Every journalist familiar with economics or food-processing industry knows it is the second biggest player on the global beer market and the owner of the company Pivovary Topvar. We can boast that the credit for it goes also to us because not very many people really knew about it in 2002. We worked actively for the corporate department of the company for five years, devised several communication projects (circle of affiliated journalists Orosený krígeľ [dewy beer glass], the employees magazine Naše pivo[our beer]) and we coped with several difficult crisis communication situations.
Design for rescue workers
It is good if a company has visual elements that unambiguously confirm what their line of business is. For the company Stražan záchranný systém (rescue system) SAGR, which it operates, we prepared a complete visual identity from the logo design to the design of adhesive labels for helicopters and ambulances.
Where do you look for a hotel? At the airport!
In addition to other visual elements such as non-traditional special occasion menus or seasonal advertising, we prepared for Radison SAS Carlton goal-directed communication exactly where a hotel should be promoted – at the Bratislava airport.
A shopping centre is a place of entertainment
The first shopping centre opened in Bratsialava was Danubia. It is normal today that what customers want from shopping centres is not only quick shopping but also entertainment or the feeling of visiting something that lives. And if it lives, it also has a birthday. The shopping centre Danubia has its birthday in June and we have connected it with things that have to do with entertainment. As Danubia is a local shopping zone in Pertžalka, it lives the life of Petržalka. Musical bands of Petržalka regularly perform here on the birthday, „sprayers“ have presented their creations here, veterans or the aerobic marathon have appeared here.
Shout they may hear you
Do you know people who do good? They are usually shy! And exactly for such people we prepared in cooperation with the organization Fórum donorov (forum of donors) an educational communication cycle which aims at advising foundations on how to communicate with the public and the mass media.
We paint hospitals
What connects women? Make-up cosmetics and children. And what do they worry about most of all? Lest the children might get into our hospitals. Not really because they think doctors would not be able to help them, but because many of our hospitals are malnourished and do not look very cozy. That is why we devised for the cosmetic firm Oriflame the project „Coloured Hospitals“, by means of which we help make conditions at childrens’ departments more cozy, so that childrens’ stay in hospitals will be as little stressing as possible.